In today’s digital landscape, social media is an indispensable tool for reaching customers and growing your business. However, creating and managing an effective social media presence requires strategy, commitment and the right expertise. That’s where outsourcing your social media management can be a gamechanger.
What is Social Media Management?
Social media management refers to the process of publishing content, engaging with followers, monitoring conversations, running campaigns and generating analytics across social platforms like Facebook, Instagram, Twitter, LinkedIn and more. It requires both day-to-day posting and overarching strategy.
Why Outsource Social Media Management?
Trying to handle social media in-house on top of core business activities leads to inconsistent, inadequate results. Partnering with an experienced social media agency provides advantages like:
- Access to specialist skills and tools
- Increased reach and engagement
- Creation of targeted content
- Effective paid social advertising
- Always-on monitoring and response
- Reporting insights and optimisation
The right agency becomes an extension of your marketing team.
Setting a Social Media Strategy
The first step an agency will take is collaborating with you to develop a comprehensive social media strategy aligned to your business goals. This covers assessing your current presence, defining objectives, analysing your audience, mapping content themes, establishing key performance indicators and setting a posting schedule.
With a documented strategy, they can execute a purpose-driven approach to social media management.
Core Social Media Activities
These are some of the key activities an agency will handle for you:
Content Creation
Designing and producing engaging social content tailored to your brand and audience. This includes images, videos, stories, Reels and more.
Community Management
Proactively engaging with your followers by responding to comments and messages, listening for brand mentions and participating in conversations.
Paid Social Advertising
Running and optimising paid ad campaigns on platforms like Facebook and Instagram to increase reach, generate leads and drive conversions.
Performance Reporting
Providing in-depth reporting on metrics like followers, reach, engagement, lead generation and ROI. They will also make recommendations for improvement.
Platform and Profile Management
Ensuring your profiles are optimised and leveraging all appropriate features on each platform. Setting up new profiles as needed.
Campaign Management
Planning and executing special social campaigns focused on launches, promotions, contests, activations and more.
The list goes on, but those cover some of the core elements of social media management where an agency adds value.
Measuring Social Media Performance
Let’s get real – keeping tabs on whether your social media efforts are actually paying off can feel like a mind-bending nightmare sometimes. Engagement rates, click-throughs, and lead conversions are enough metrics to make your head spin!
But here’s the thing – you can’t afford to just plough ahead blindly, crossing your fingers that your posts are hitting the mark. Consistent monitoring, testing and optimising is essential to maximise that all-important return on investment.
That’s where the social media mavens at Get 9x come in. Our virtual assistants are like data-deciphering ninjas, deftly analysing all the key metrics like follower growth, engagement levels, sales influenced – you name it. They’ll focus on the numbers, spotting opportunities to fine-tune your approach for even better results.
But they’re not just number-crunchers, oh no. Our VAs deeply understand the nuances of each platform, from Instagram to LinkedIn. They’ll leverage that expertise to elevate your social presence to dizzying new heights through creative content, killer campaigns and hyper-targeted ads that resonate.
Having a team of social specialists in your corner takes your marketing impact to a new stratosphere. You’ll finally be able to wield those channels as the powerful business driving forces they’re meant to be.
If you’re ready to cut through the social media fog and start seeing tangible results from your efforts, it’s time to get the Get 9x team on the case. Just say the word, and we’ll be your secret weapon for cracking the social code.
